A Different Kind of Blog

news and things sacred and irreverent put together by opinionated people.

The overnight success was an accident.

Posted by Enkill_Eridos on November 11, 2009

Thats right that annoying ass jingle that seems to be stuck in our heads for sometimes days at a time. The five dollar foot-long, which started a new trend in the fast food industry. I would like to inform everyone that this all started in Florida. More specifically Southern Florida, the man who came up with the five dollar foot-long?

The man’s name is Stuart Frankel. Now apparently Stuart, who owns two Subway’s at either side of the Jackson Memorial Hospital in Miami, five years ago, saw that there was a decline in sales during the weekend. So to boost sales he offered $5 foot-longs on Saturday and Sunday. I am sure he did not know, that this idea would become as big as it has.

Subway hasn’t been doing this campaign for five years, but Mr. Frankel kept his weekend promotion going for a year. This was the same time when Jared Fogle 245 lbs by eating a subway 6-inch for lunch and dinner. Along with exercise. In a time when American’s are willing to go on any faddish diet to lose weight, it did well for Subway. But in 2007, the whole “Subway Diet” marketing scheme was not working out anymore, this is because of the rise of the low-carb diet fads. Subway was losing money. So how did Subway find out about Stuart Frankel’s idea? The man’s name is Steve Sager. Now Sager oversaw 255 Subway franchises in South Florida. He heard about Frankel’s idea and decided to try it, in a struggling Fort Lauderdale location.

Obviously it was a big hit, and Sager informed the “top brass” of Subway, of the potential this promotion. The five-dollar foot long promotion was voted on and it was denied. Just because it was a huge success in South Florida, doesn’t mean it will be elsewhere. Or the increase of sales will increase food costs, which would eat at the profits. That was the basic mentality of the board, and economically sound. But other franchieses in other cities and states learned of the South Florida chains, increase in profits while using this promotion. What they found was a nice hike in profits. Right before Christmas of last year the board voted again after hearing of this experiment these franchise owners did, this time the motion passed. The Five-dollar foot long jingle was created, and Subway became a leader in the fast food industry. In August Subway reported 3.8 billion dollars on just the sale of the $5 foot longs alone. After this happened Dominoes, Arby’s, KFC, and other chains started doing their own promotions. It seems like during this recession 5 is a magical number.

source: http://finance.yahoo.com/career-work/article/108119/the-accidental-hero.html?mod=career-selfemployment
this article was inspired by the Article: The Accidental Hero. By Matthew Boyle of Business Week. I took facts and information from the article and put my own spin on it.


5 Responses to “The overnight success was an accident.”

  1. princessxxx said

    subway sandwiches give me diarrhea


  2. obama the antichrist said

    o princess….
    great post ee…i love subway
    like to learn bout what im eating most of the time 😀


  3. Enkill_Eridos said

    LOL subway sandwiches are good for you as long as you don’t put the empty calories such as mayo on it (but mayo is so good) Jered for example had a 6-inch sub twice a day the dressing mustard and oil and vinegar. He lost over 200 lbs combining that with exercise.


  4. 1minionsopinion said

    I wonder if the American ones smell as bad as the yeasty yuck odor of the ones here. I can’t set foot in the door, it stinks so bad.


  5. Enkill_Eridos said

    No actually they do not. They always smell like fresh baked bread. Unless you hate the smell of fresh baked bread, then ya.


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